Tetracom is a voice-first walkie-talkie messaging app. Users press to talk, and their friends hear them through the speaker. Your ad sits in the ad bar at the bottom of the Tetracom Android app’s main screens, not buried in a feed.
Run your ad everywhere, or limit it to an area such as your street, your venue or your town. An area-limited ad is shown only to people who have turned on location-based ads and whose last known location is inside your area.
Choose a circle around a point (up to 200 km), a shape you draw, or a named region. The app sends the user’s last known location when it connects to our server, and our server checks it against your area. No third-party ad SDK in the app.
The ad bar sits at the bottom of the Tetracom Android app’s main screens while the app is open. Your ad is not buried in a feed.
Location for ads is off until a user turns it on. People whose date of birth shows they are under 18 are not shown advertiser ads. Our server does not pick another of your ads for the same person within 24 hours after the app reports showing one. Every ad is reviewed by Tetracom before it runs.
You can run an ad everywhere, or limit it to an area (a geogrid). An area-limited ad can be picked only for a user who has turned on location-based ads and whose last known location, sent when the app connects to our server, is inside your area.
A center point plus a distance, up to 200 km. Drop a pin on the map in the dashboard and enter the radius.
A shape you draw on the map. Use when your area isn't a circle — a park, a shopping street, a riverfront strip.
A shape that Tetracom sets up, such as a district. The dashboard lists the regions that are available.
Our server checks the user’s location against your area with PostGIS (ST_DWithin / ST_Covers). The match is only as exact as the location the app sends: rounded to about 1 km for users who chose Approximate, and the phone’s last known location for users who chose Precise. The app asks for an ad when it connects to our server, so an ad is matched to where the user was at that moment; nothing is triggered when someone walks into your area. You can pause and resume an approved ad from the dashboard.
Location for ads is opt-in and off by default. In the Tetracom Android app, users choose Off, Approximate (~1 km) or Precise under Settings → Location-based ads. When a user has turned it on and the app has location permission, the app sends its last known location with each ad request, and your area is matched against that location. Users who leave it off are shown only ads that are not limited to an area.
When an ad is shown or tapped, Tetracom stores the view or tap with the user’s userid and, if the user turned location on, a location rounded to about 1 km. The advertiser dashboard never shows user identities, only aggregated statistics: views, taps, tap rate, reach, an age-group breakdown and a heatmap in squares of about 1 km. In each ad’s figures, any age group or heatmap square with fewer than 5 different users is hidden. Users under 18 are never shown advertiser ads. See the privacy policy.
People whose date of birth shows they are under 18 are never shown advertiser ads. Tetracom does not verify the date of birth. Area is the only targeting you can set: there is no targeting by age group, interests, time of day or past visits.
You create your ad in the advertiser dashboard. Tapping your ad opens your web address in the user’s browser.
| Image | PNG or JPEG, up to 500 KB. Uploaded images are served publicly from tetracom.me. |
|---|---|
| Brand line | Up to 60 characters. |
| Tagline | Up to 140 characters. |
| Web address | An http:// or https:// address, opened in the user’s browser when they tap the ad. |
| Label | Optional advertiser name, up to 60 characters. |
| Area | Everywhere, or a circle, a shape or a named region (see Targeting). |
You pay for taps on your ad, not for views. You can pause an approved ad any time from the dashboard.
| Free start | Each advertiser account gets a free block of 100 clicks. |
|---|---|
| More clicks | Order a block of clicks in the dashboard. The price per click depends on the size of the block and is shown before you order. |
| Payment | No card is needed. We invoice you; a block starts once we have confirmed payment. |
| When clicks run out | Your ads stop being shown until you add more clicks. |
A view is recorded when the Tetracom Android app shows your ad in its ad bar; the app reports each ad at most once per app session. A tap is recorded each time someone taps your ad (taps less than a second apart count once). You pay for taps (clicks), not views.
Area only: everywhere, or a circle, a shape or a named region, matched against the last known location of users who turned on location-based ads. There is no targeting by age group, interests, time of day or past visits. People whose date of birth shows they are under 18 are never shown advertiser ads. You never receive user identifiers.
Yes. A new ad waits as pending until a Tetracom operator approves it, including its area. Only approved ads are shown. You can pause and resume an approved ad from the dashboard.
Tetracom is US-only at launch. Location for ads is opt-in for users and off by default. See the Tetracom privacy policy for what is collected about ads.
Log in to the advertiser dashboard. For each ad, and in total, it shows views, taps, tap rate, reach (how many different users), an age-group breakdown and a heatmap in squares of about 1 km. In each ad’s figures, age groups and squares with fewer than 5 different users are hidden. You never see who the users are. There is no data export yet.
Tell us about your business and where your customers are. We'll reply by e-mail from ads@tetracom.me.